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The Power of Exclusive Marketing
Exclusive Marketing
At Cantell & Co we can reach a lot of buyers who are looking in Richmond without ever using the main property portals such as Rightmove and Zoopla.
We can market your property without it being ‘live’ across the internet.
We select our initial audience from our registered buyers and send your property advert across to them. Our incredible technology then sends us the details of which buyers are looking at your property and how often.
Having a discrete, off market sale has distinct advantages
- It creates a feel of exclusivity and privilege that can make a property feel more desirable, this can lead towards favourable early offers from pre-qualified serious buyers wanting to view before it goes mainstream for fear of missing out.
It can motivate a buyer to offer generously as they will know that we can change strategies and fully market.
- We can gauge the initial feedback without harming the potential of the listing on the larger portals such as Rightmove and Zoopla and allow us to refine your marketing strategy – such as tweaks to photography, descriptions, or even pricing; these can be implemented discreetly.
Your online presence is protected ensuring that when your property makes its public debut on Rightmove and Zoopla, it does so with maximum impact, presenting the best possible version of your home to the widest audience.
- By accepting an offer without ever advertising on Rightmove & Zoopla the buyer is motivated as they know that we can launch as fresh, new property across Rightmove & Zoopla etc. if they do not progress as agreed at the start.
If you're considering selling your property in Richmond, speak to us about how Exclusive Marketing could be the intelligent, thoughtful first step towards a successful sale. We're here to guide you every step of the way.
Case Study
Mr X and his husband invited us to market their home in an area we know exceptionally well.
This presented something of a conundrum: we believed the property was worth significantly more than anything previously achieved locally, yet we had no comparable evidence to substantiate a higher-than-usual asking price.
The house was one of the most immaculate and beautifully presented we had seen, and unusually large for the area.
To protect the house’s future on-line presence, we agreed to Exclusively Market the house, on our website only, at a higher than usual price of £1,425,000.
We invited eight carefully selected buyers from our database to view the property. All were chain-free and looking for this type of home.
Following these targeted viewings, four parties made offers. We believe this strong response was driven by the exclusive marketing approach and the sense of a limited opportunity, encouraging buyers to offer above the asking price.
Within a few days, we agreed a sale at £1,500,000, over £100,000 higher than any previous sale in the immediate area.
Given the lack of comparable evidence at this level, we had a candid discussion with Mr X and his husband regarding the potential risk of a down valuation by the mortgage lender.
We also spoke with the buyers to confirm their ability to proceed should the lender not support the agreed price. They confirmed they had sufficient additional funds to cover any shortfall.
As anticipated, the mortgage valuation came back at £1,400,000. However, the buyers proceeded as agreed, and the sale completed at £1,500,000, with a small allowance made for a minor damp issue.
Both the buyers and sellers were extremely satisfied with the outcome